The Advantages of an Inbound Marketing Strategy:
Inbound Marketing relies on one central concept – customers happily coming to you as opposed to you disruptively reaching out to them. It’s an incredible concept that’s changing the way companies and individuals do business, especially in the online space.
Overall, inbound marketing focuses on promotion through channels such as blog posts, podcasts, ebooks, newsletters, etc. This is in opposition to the largely ineffective and irritating practices of cold calling, direct paper mail, TV & radio commercials, telemarketing, and other forms of “traditional” advertising. Naturally, these are known as “outbound” marketing strategies. In the end, inbound marketing efforts make your company easy to be found through search engine optimization (SEO) and fosters much better relationships with customers.
Just think about it – As a consumer, which one do you prefer?