Using Google Analytics With Your Website:
Google Analytics is the most widely used web analytics platform on the internet, and best part of all – it’s free. This service allows even the most casual blogger or internet marketer to track activity on their website(s). From top-level, dashboard-type information like the number of site visitors per month and the location of those users, to in-depth analysis like tracking specific goals and breakdowns in your “sales funnels”, Google Analytics appeals to website owners all over the map – from those just getting started in the online space to seasoned veterans as well.
The importance of analytics cannot be denied, as even minor tweaks and changes to your website can result in increased traffic, conversions, sales, etc. You can track your most popular pages, how long viewers are staying on the page, what links and images they’re clicking on, what pages they’re being led to, etc. The insight is truly unbelievable. Without an analytics platform, any website owner would be at a huge disadvantage. In all reality, how can you track the health of your website(s) without one? It’s impossible. Luckily, Google Analytics proves to be an outstanding service for those looking for a low-cost (free!) yet robust option.
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