What Are Keywords? And Are They Important?
A keyword can be any word or combination of words that people search for in search engines (Google, Bing, Yahoo, etc.). A keyword tool can help you find relevant keywords that have high search volume and low competition. The less competition there is for a certain keyword, the better chance you have at getting ranked on the first page of Google.
Search engines have a specific formula or algorithm that they use to rank sites based on keyword strength, traffic, social shares, internal links, back-links, etc. What happens is “spiders” crawl your content and rank it against others sites based on these factors. It is important that your content appeals to both the search engine spiders as well as the human beings that will be reading it.
The #1 Reason to Find and Use Great Keywords:
The end result of writing content based on strong keywords is organic (free) traffic to your site. When you can build up traffic at no cost, it will increase page views, clicks, and ultimately conversions. When you begin to convert you visitors into sales, you have a business on your hands,
If you are not targeting specific keywords with your content, you run the risk of it not getting any exposure. Good keywords allow people to search and find the information they need easily. You are in the business of providing this needed information though your site.
The Flow of Relevance
People search keywords in Google→Find results that contain those keywords→Click content that’s most relevant to those keywords→And take action based on the content provided to them
Keyword Supply and Demand
Demand= High search volume keywords allow you to figure out what people want/need
Supply= If there’s demand for something with low competition, you want to be the one providing the solution
It’s as simple as this: In-demand content gets traffic & converts! This is exactly how internet marketing/content market/affiliate marketing (whatever you want to call it) works.
Writing Content With a Purpose
Always write your content with a purpose. I repeat: Always write your content with a purpose! What I mean by this is 1) Always target relevant keywords, and 2) Make a relevant offer/recommendation within your content. The reason for this is simple: You want to be sure your content is getting exposure and offering value to visitors, and the best way to do this is by getting ranked in the search engines.
My Keyword Tool of Choice: Jaaxy Enterprise (Test the Service Now For 30 Free Searches)
Also, be aware that Online Business Communities/Training Services like Wealthy Affiliate and Site Build It offer keyword tools within their platform (included in the subscription fee). Jaaxy offers the best keyword tool, however, WA and SBI! offer a much better value in terms of building a complete online business.
The “Alphabet Soup” Technique
This is a great technique for brainstorming keywords if you are having a hard time coming up with them off the top of your head. Start by typing relevant keywords into Google and see what it suggests→This is Google telling you that people search these items a lot.
Be weary: These suggestions aren’t always low-competition keywords. Be sure to use this method as more of a brainstorming technique and use it in conjunction with a more precise keyword tool like Jaaxy.
Ubersuggest is another site you can use for keyword brainstorming in the place of Google Instant suggestions. See what works best for you.
Great Keywords Can Make or Break Your Business:
If you can consistently find high volume, low competition keywords, pump out content targeting those keywords, and keep doing this for a year or so, just imagine how many free visitors you can attract to your site.
Average Keyword Strength: 20 clicks per month
Let’s say you produce content twice a week (2 posts, pages, articles, etc.) with the keyword strength mentioned above:
2 posts x 52 weeks = 104 posts, 104 posts x 20 clicks per month = 2,080 clicks per month in year 2!
2,080 clicks per month x 12 months = 24,960 clicks per year: These are full-time business numbers!
In fact, these numbers are conservative because the more content you produce on a consistent basis, the higher your site will rank in Google. Adding content proves to Google that your site is active, your content is valuable, and that you are an authority within your niche. Content is King!
Avoid “Keyword Stuffing”
Let’s not forget that your site will naturally rank for other keywords within your content as well, not just the ones you are targeting in your title, permalink, 1st heading tag, etc., so don’t go overboard trying to “stuff” keywords into your posts. Google can easily detect keyword stuffing and will not rank your content because of it. But even if it does rank, it won’t appeal to humans. You can’t just throw a bunch of keywords together that don’t make for readable sentences. There’s a slight chance you may be able to fool the spiders, but never forget that you’re writing for human beings; gibberish will never convert even if it gets traffic.
Building Traffic in 5 Steps:
- Choose a Keyword Tool (#1 Recommendation: Jaaxy)
- Find high volume, low competition keywords
- Create helpful content that targets those keywords
- Rank in search engines based on the value of your content
- Get traffic to your site and make sales due to this search engine exposure
The #1 reason websites fail is lack of traffic. There’s no reason to pursue your online business if nobody can see or find it. This is why keyword tools are so valuable,
Top Keyword Tool Recommendations:
Get started writing content for your website that will get ranked on the 1st page of Google!
Written by Matthew Thomas