Why Affiliate Marketing is an Attractive Online Business Strategy:
Affiliate marketing is an online business strategy that involves selling other people’s products and/or services for commissions. The “merchant” owns the product or service and the “affiliate” promotes it. If a click or referral results in a sale, the affiliate receives their agreed upon share from the merchant (usually between 5-30% of the total sale).
The most attractive aspect of affiliate marketing is that the affiliate doesn’t need to develop their own product or service – they can simply profit from products and services that already exist. No research and development costs, manufacturing costs, etc. On the other hand, the merchant doesn’t spend any advertising dollars until an actual sale has been made. This guarantees a return on investment for every sale that has been made, which can’t necessarily be said with other forms of advertising like pay-per-click, banner ads, etc.
Related Post: My Personal Wealthy Affiliate Success Story