How Can Words Impact the Success of Your Posts?
When writing posts for your blog, you always have conversion in the back of your mind. Will my post keep the attention of my visitors long enough? Will they sign up for my email newsletter at the end? Will they leave thought-provoking comments and questions? Will they purchase the product or service I’m promoting? Overall, the end goal is always conversion, whether that conversion means a purchase or simply subscribing to your free email newsletter to receive all of your future blog posts.
So how come words are so important? It’s quite simple really. Awesome words propel the motivational centers of the brain into action, while negative words release dozens of stress-inducing hormones and neurotransmitters. To put it simply, if you use the right words in your posts, you can influence your readers into taking a positive action, while the wrong words can scare them off. For this reason, you want to use as many positive words in your content as possible, without being too forward.
Top 10 Power Words That Persuade:
Bonus Words That Convert:
Free: Everyone enjoys free stuff and makes them feel empowered
Because: Helps explain reasons for taking action
Instantly: Fast satisfaction that everyone’s looking for in today’s world
In addition to these options, be sure to check out the 20 Most Influential Words from “The Father of Advertising”, David Ogilvy.
Best Phrases For Your Closing Paragraph:
Once readers reach the end of your post, they need to be told what to do next, and you want to use the right words to persuade them. This is what’s called your “Call-to-Action”. If your visitors finish reading and don’t know what to do next, they’ll click away. Here are a few options to consider when closing out your posts:
- Get Started…
- Learn More…
- Let Others Know…
- I Encourage You…
Never underestimate the power of words. Start using the right words in your posts today in order to convert at the highest level!
Written by Matthew Thomas