#1 Focus – Create Content That is Conversational:
There’s a common misconception that online business owners, especially those pursuing blog businesses, have to be outstanding writers. And while it’s true that publishing quality content on a consistent basis is a requirement for rankings in the search engines like Google, Bing, and Yahoo, there’s no need to be an expert writer.
In fact, some of the most appealing articles, pages, and blog posts you can find on the internet are written in a conversational manner, as if the writer is simply talking to a friend. There’s no need to sound smart or utilize big words in an effort to impress readers – you’re more likely to get through to them when content flows naturally in a conversational tone. Overall, you want to be an effective communicator, make your points clear, and never leave your readers wondering “what did I just read?”. The important thing to understand is that this doesn’t require expert writing ability to accomplish.
Related Post: How to Write Posts That Convert: The Psychology of Words