Affiliate Networks vs. Private Affiliate Programs
In the world of affiliate marketing, you have your classic affiliate networks like Amazon Associates, Share-a-Sale, Commission Junction, and ClickBank. For the most part, products and services being promoted through these channels have higher competition, lack support and training, and have lower commissions. Affiliate networks can also be confusing due to the sheer volume of products and services being promoted on them.
Private affiliate programs are directly associated to a specific company or product. These programs are not linked to any affiliate networks – they operate on their own. When you promote products and services through private affiliate programs, they tend to have less competition, offer more support and training, and pay higher commissions.
Where to Find Private Affiliate Programs:
In order to find an appropriate private affiliate program for your website, it may take a bit of research. I suggest figuring out what affiliate programs your competitors are using. You can also do a simple Google search = “[Your Niche] Affiliate Program”.
If you have a company in mind that you know you want to promote, you can find out if they have an affiliate program by searching “site:productwebsite.com affiliate”. This searches only that website for the word “affiliate”, so if they have their own affiliate program, it should show up.
The 5 Most Important Aspects to Consider:
- Payout (Ideally 30%+)
- Resources (Banners, Images, Links)
- Support (Training Modules)
- Form of Payment (PayPal, Check, etc.)
- Reputation (Good or Bad Reviews?)
Written by Matthew Thomas