Deadly Mistakes For Your Website:
#1 Buying Links: The act of buying links for your website, often referred as “backlinks”, may have worked years ago, but is now an outdated practice. As many of you internet marketers already know, getting links to your website on other authoritative sites can give you an outstanding boost in search engine rankings, but must be produced the right way.
You must build links by producing link-worthy content that is valuable to readers. Simply buying links from unscrupulous sources that link back to your website will not get your site ranked any higher. In fact, your website may even be penalized in the SERPS for it.
#2 Content Spinning: If anyone suggests that all you have to do is write one post and then “spin” the rest of them, heed this warning. The improper method of spinning content for your website both quickly and easily no longer works. The point of article spinning is to provide filler content on a website which would help build SEO. If you know anything about search engine rankings, you know this: the more content your site has to offer, the better.
You start with an original piece of unique content, but then the posts to follow are slight variations of the original, with modified words, phrases, and paragraphs. Overall, they’re based off the same original piece of content, and are published over and over again to produce the charade of an actively updated website with a great deal of content to offer. In recent years, article spinning has rightfully been rendered obsolete by Google’s ranking algorithm, which will flag your spun content as “duplicate” content, and will not rank it.
#3 Black Hat SEO: Black hat SEO can be summed up as any unethical practices used to increase search engine rankings. Both buying backlinks and content spinning, listed above, fall under the category of black hat SEO. And although these methods have been rendered obsolete for the most part thanks to search engines finally catching on to these sneaky tactics, there are certainly still unethical ranking methods currently being practiced, as well as new ones being produced.
My suggestion is that you always use ethical methods of ranking your website and never try to game the system. The fact of the matter is that you want to build a strong, long-term business that will generate increased income for years to come. Black hat SEO practices do not coincide with long-term success. Eventually, search engines will catch on to your unethical strategies and nullify them. You wouldn’t be wrong to assume that hundreds, if not thousands of websites lost the majority of their traffic & income after Google’s algorithm was updated to invalidate sites utilizing these methods.
#4 Shortcuts to Success: If you’re looking for the quickest path to success online, chances are you will end up getting scammed. Don’t fall for automated software that claims to make you money without any work – these methods simply don’t work. Building up a professional-looking, income-generating website from scratch takes hard work, just like any other business, and you will benefit in the long run by avoiding deceptive shortcuts.
A great way to visualize it is to think of you business as a skyscraper. If you take shortcuts while building the foundation, you’ll be sure to run into issues as you work your way up. Take your time at the beginning doing things right to pave the road for your website’s long-term success. Many successful internet marketers describe it as a cumulative journey characterized by the fact that time & effort put in during the early stages may not pay off immediately, but you will see the promising results of your work days, months, and years down the road.
#5 Shiny Guru Syndrome: When you’ve had the opportunity to see many of the “make money online” scams scouring the internet, you start to notice a few recurring themes: the shiny colors and blinking advertisements to attract attention, the promises of immediate riches with little to no effort, the images of mansions and fancy cars to symbolize wealth, the over-the-top sales videos filled with empty promises, and the self-proclaimed gurus at the forefront of it all promising success if you follow their strategy.
Don’t let these “shiny objects” reel you in. Be skeptical of all products and services that are consistent with the characteristics I’ve mentioned above. Always do your research, read reviews, and make decisions based on your findings. Not everything is a scam, even if it may exemplify some of these attributes, but be careful.
#6 Not Taking Action: This could quite possibly be the most important practice to avoid as a potential or current online business owner. Reading, watching videos, chatting, etc. without taking action on what you’re learning will not improve your website. Many people make the mistake of overloading themselves with information and never applying the concepts they’ve discovered.
Always strive to build your business and not simply maintain. The second you decide to stop working to improve is the same second someone will be working harder to outrank you in the search engines, publish better content, provide more value to their visitors, and ultimately take your business away. You will be shocked when you look back and see how far your website has come if you simply choose not to procrastinate any longer and take action.
Written by Matthew Thomas